Client Spotlight: North Star HR

Not too long ago I wrote about a web site launch for Carrick Marketing Communications. Through a referral from them I came to meet Liz Secor of North Star HR. North Star HR helps companies effectively manage employee absences by providing customized absence management consulting and outsourcing solutions. Since they are located in the Detroit, MI area, Liz and I didn’t actually “meet” but had several discussions about North Star HR’s branding and web needs and how to go about solving them. Blue Turtle Graphics provided the following services for North Star HR:

  • Logo design
  • Web site design
  • Content Management System (CMS)
  • Contact form
  • Flash animation
  • Print materials (business cards and pocket folder with single insert)
  • Powerpoint presentation background with their branding
  • Microsoft Word formatted letterhead

We decided to start with the logo. Liz wanted a logo that played off the north star being a “guiding light” and she expressed her color preferences for using 2 shades of blue. After a few rounds of concepts and revisions, the following logo was approved:

North Star HR logo

The next step was to design the website. Since Liz wanted to be able to edit the content of her website and since I am a HUGE WordPress fan, I built the site with WordPress as a CMS (Content Management System). Lately, I’ve also become a big fan of Woo Themes Canvas theme and I used it as the backbone of the site. North Star HR uses the concept of navigation and guidance throughout the site and content to show how they guide their clients to the right path for best absence management solutions. I used visuals of a sailboat, stars and a night sky to visually follow along with this concept and theme. Finally, we finished the site by adding the animation of the shooting star going across the page and landing at the logo.

North Star HR website

Once the web site was live, we concentrated on providing a branded pocket folder and 2-sided insert sheet using the same visuals. The end result was a complete branded kit that they could distribute to potential clients and leads.

North Star HR folder and insert

Visit the North Star HR website

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