Many women, especially in southwest Florida, wear hats or sun visors to protect them from the sun while boating, playing golf or going to the beach. Lori Taylor, who is one of those active southwest Floridians, developed Visor Versa out of necessity to coordinate her visors depending on what she was wearing. She figured out how to create visors with interchangeable straps of all colors, patterns and sports teams and even has the ability of customizing straps for special events. Blue Turtle Graphics was hired to create the logo, packaging cards and website for this fun new product.
The logo was designed to have a “whimsical” and boutique look and feel, using a fun script typeface (House Industries Studio Swing) and red/chocolate brown color combo. Once the logo was finalized, we moved on to the packaging. Since the visor and straps were to be packaged separately, a fold-over card was created for each and then stapled to a cellophane bag. The cards have a small hole drilled so they can be displayed on a peg board in a retail store.
To get started online, the client wanted a one-page web site that had photos, product description and contact information. She wanted the ability to eventually sell the visor and straps online. With this in mind, the web page was built on a WordPress framework for flexibility. The online store can be added with an ecommerce plugin at a later time as well as the addition of a blog.
We were thrilled to have gotten to work on such a fun and creative project and look forward to following Visor Versa’s success.
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